social media management & measurement has to be by far one of the most important and relevant things in mass communication today. Just look at all the social media websites like Twitter, Facebook, and Instagram for starters. Almost everyone today is working on making their page more popular. For websites it is the same thing, people are trying to get what ever they have on their websites more exposure. social media Management & Measurement can really make or break someone. Every single day peoples jobs rely on social media management & measurement and also peoples jobs are managing and measuring social media. companies need to be able to measure their social media just so they can move on with the times and as well see what people are liking in their social media. For me I feel like people that are in this job will be there for a long time just because the market and industry of mass communication is and will only get larger and larger.